DJX ’23: Psychology-of-Sales Tutorial to Reveal Money-Making Secrets

Atlantic City, N.J. – As a mobile DJ, your clients, colleagues, and candidates have heard it all before… the pitches, the promises, the same-old song and dance when it comes to sales, management, and messaging. Maybe it’s time to give them something different with your communication and stand out from the pack – as mobile vet Troy Adams will explain in this brand-new DJX tutorial: “The Psychology of Sales: Go for the No.” In this info-filled session, you’ll come to understand why and how Adams’ Carolina DJ Professionals has become one of the top-rated mobile-entertainment companies in America. 

Set for August 7-10 at the Hard Rock Hotel & Casino in Atlantic City, N.J., DJX will bring the entire DJ industry together with its winning combo of new technologies, education, and sponsored After Dark events. 

Produced by DJ LIFE MAG and Hazan Media Group, DJX will present a show floor full of the latest DJ-related products (audio, lighting, studio, accessories, etc.), a slate of 30 seminars, panels, and keynotes tackling the latest vital topics, and nightly parties featuring top DJ talent. Operating since 1990, DJX is the longest-running and most-impactful gathering of DJs in the Americas. Whether you’re a mobile jock, club DJ, bedroom spinner or home-studio music maker, DJX ’23 will have something for you.

The Psychology of Sales:
Go For the No!

As DJ/salespeople, we've all been programmed to push for “the yes,” to persuade and overcome objections. People are numb to it. But when you “go for the no,” you actually free people up to say yes on their own. And that leads to long-term success in both your sales and relationships. In this talk, the Charlotte-based Troy Adams of the Carolina DJ Professionals will share the techniques he's used to generate a 75-percent average close rate across his team of 30, while experiencing little turnover in his team, and amassing over 2,000 reviews to place Carolina DJ Professionals Top 10 in the country.

Objectives and takeaways in this tutorial will include: Understanding the psychology of why people say yes; Establishing a sales-call framework that helps your prospect say yes; closing more sales and strengthening partnerships with better questioning strategies; and improving retention and relationships by tackling the negatives first. Looking to book more gigs? Hear Troy Adams explain why you should “go for the no.”