DJX ‘25: After Dark Opening Party & Keynote with White Shadow

Longtime DJ and award-winning producer/songwriter with Lady Gaga will hit the dancefloor for his sure-to-be-lively set at the nearby HQ2 Nightclub Monday, August 11th.

Atlantic City, N.J. – He was born Paul Blair, but music fans know him as DJ White Shadow. As the longtime DJ and award-winning producer/songwriter with Lady Gaga, White Shadow has cranked out the highest-charting records, played the biggest arenas, and won the most prestigious honors – like a Grammy Award for his work on the A Star Is Born soundtrack. And he’ll be speaking and performing at DJX ’25! DJ White Shadow will play the show’s opening-night party at HQ2 Nightclub and he’ll sit down for a “Keynote Q&A” to tell his success story.

Join us at the Hard Rock Hotel & Casino in Atlantic City from August 11-14 for DJX ‘25—the 35th anniversary of the industry’s most powerful gathering. This is where it all happens, all in one place, under one roof, at one time. Demo and shop for the latest gear and explore cutting-edge technology trends. Take part in interactive experiences, next-level education, and network with top DJs, producers, brands, and thought leaders - because real opportunities happen through eye contact and handshakes. Grab your passes now and set the standard in '25.

DJ White Shadow: Opening-Night Performance and Keynote Q&A

Growing up in music-rich Detroit, young Paul Blair absorbed all genres of music – punk, pop, techno, metal, house, hip hop and more – and began his fruitful career on the decks. As DJ White Shadow, he co-wrote or co-produced much of Lady Gaga’s Born This Way (2011) and ARTPOP(2013) albums, plus he provided similar efforts for the A Star Is Bornsoundtrack (2018).

Additionally, he’s done production and remix work for a slew of top artists, including Chris Brown, Pitbull, Jennifer Lopez, No-Yo, and the Black Eyed Peas, as well as releasing his own tracks, which range in style from dance-pop (“Just the Way You Are") to ominous dubstep (“Fear” from his EP trilogy). In more recent times, he's played select club dates and celeb-filled events, in addition to working on a few yet-to-be-unveiled Hollywood projects.

At DJX ’25, bring your questions for DJ White Shadow – career advice, gear, Gaga, whatever – at his “Keynote Q&A” at the Hard Rock (where he’ll be interviewed by DJ LIFE Editor Jim Tremayne) and hit the dancefloor for his sure-to-be-lively set at the nearby HQ2 Nightclub at Ocean Casino Resort on Monday, August 11. It’s only at DJX ’25.

Running since 1990, DJX, produced by DJ LIFE and Hazan Media Group, is the premier global event for the DJ industry. As the largest, longest running, and most impactful gathering of DJs in the Americas, DJX is where DJs, artists, radio stations, mix-show hosts, brands, retailers and industry leaders connect in person to celebrate music, innovation, and education. Highlights include the industry’s largest show floor, After Dark events, and nearly 40 educational sessions. 

Don’t miss out on all the action and register for the milestone DJX ‘25, HERE.