The Attendee Perspective: The Story Behind DJX ‘23 Survey Results
WELCOME TO THE FUTURE:
DJX '23 was not just an event — it was a movement. The 14% increase in attendees experienced the theme "Welcome to the Future," during this year’s show and the show floor reflected this mantra. The energy building up to the show simply exploded on arrival at the X. Brand presentations increased by 23% over DJX ’22 and the “X”-inspired floor plan allowed for a more open and visible shopping experience. Level-2 education saw more community and networking in the hallway between sessions than they had in many years. All was crafted to give you a glimpse into the future of not just DJX, but the industry itself. The launch of nXt DJ Summer Camp and the UPnXtDJ Contest offered the industry a look towards its own future.
IMMERSIVE EXPERIENCES:
Immersive experiences were peppered throughout the show. 27% of the floor itself were new brands offering attendees something fresh and interesting during their shopping experience. From the pulsating beats of DJX After Dark to the increased lifestyle influence on the show floor, each moment was an embodiment of the dynamic spirit of the diverse DJ community DJX stands for. The Demo Rooms dramatically upped the ante with their own immersive experiences entertaining attendees during the show.
CONNECTING AND EVOLVING:
The new DJX registration portal made your journey easier. The @DJXShowOfficial social platforms experienced triple-digit growth in activity, engagement, and reach! In fact, it is still reverberating offering attendees and brands ongoing connection to DJX ’23 well after August 10th. The Portable Lounge fostered connections and friendships globally, while the show saw a 60% increase in attendees from international countries this year. The Vinyl pop-up concept shop celebrated the roots of DJing, embracing the past while paving the way for the future. Crate hunters connected and purchased so much that the Vinyl Concept Shop itself needed to restock after the first day!
CELEBRATING DJX AFTER DARK:
As the sun set, DJX After Dark came to life. It was a celebration of genre, unity, and creativity. DJs and attendees came together at the club, on the beach and on campus at DJX ’23, creating memories that are still found on Instagram Stories as of this writing. On Monday night, Grammy winning DJ & producer Dave Audé kicked things off with an After Dark opening party at HQ2 nightclub. Tuesday brought an After Dark Twisted Tuesday event at the Beach Bar at Hard Rock with Skratch Bastid, presented by DAS Audio. On Wednesday night, the DJX After Dark series concluded with our annual Mobile Mash-Up Party at Daer Nightclub, followed by the highly-anticipated closing party – Mell Starr & Friends: 50 Years of Hip Hop.
EMPOWERING KEYNOTES:
Grandmaster Dee's wisdom started a packed Keynote Series for DJX ’23 and experience his powerful Keynote bridged generations, a living testament to the evolution of hip-hop and its impact on DJ culture. Grammy Award Winning Dave Audé's mastery of remixing and production illuminated the path to musical innovation in Keynote 2 to be followed by The Hip Hop 50th Panel offering a dialogue between trailblazers, echoing the past and charting the future. This year was so compelling that DJX saw a 41% increase in All-Access Passes compared to DJX ’22!
EMBRACING THE NEXT GENERATION:
nXt DJ Summer Camp's launch marked our commitment to shaping the next generation of talent. We are excited about the future they are shaping. The A-list instructors had nothing but passion in their eyes and their desire to help young emerging talent evolve was tear-inducing. One of our campers had never touched a console prior to August 7th and by day 3, that same camper was DJing a set which was simply mind blowing. In fact, nearly 50% of attendees surveyed indicated their desire to know more and participate in nXt DJ Summer Camp.
YOUR VOICE, OUR INSPIRATION:
Behind every number lies a story. A 90% approval of DJX's direction reflects your belief in the DJX direction. The improved communication and the noticeable management of volume levels on the show floor demonstrate our dedication to enhancing your experience. Your input is always welcome. We are committed to never stop evolving and always trying to improve the longest running, largest and most impactful gathering of DJs in the Americas.
A GLIMPSE INTO THE FUTURE:
While the statistics are impressive, they are only a glimpse into the powerful momentum that DJX '23 has ignited. As we embrace your feedback and chart our course forward, we invite you – 30 percent of those surveyed expressed interest in contributing to the DJX experience – to shape the future of DJX and DJing. By contacting us at DJX@hazanmediagroup.com.
Thank you for being a part of the electrifying DJX '23. Your energy, presence, and enthusiasm have amplified the beats of our community.